Google announced a new search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Reviews that are written in a way that has “insightful analysis and original research” will be rewarded, especially “content written by experts or enthusiasts who know the topic well,” Google said.
Google also linked to its blog post from earlier this year named providing better product information for shoppers.
This update is live now. Google said the update is live now for English-language reviews globally.
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